13 new agent skills, real output for CGH Injury Lawyers

Paid Search and CRO

Google Ads Account Structure

Builds the campaign organization, match-type-by-budget plan, Smart Bidding ladder, budget allocation, and conversion-tracking audit for a paid search account.

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Google Ads Negative Keyword Bank

Builds the reusable negative keyword list that blocks wasted spend before launch and during the weekly Search Terms review.

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Google Ads Quality Score

Audits the three Quality Score components and translates the score into real CPC and cost-per-lead impact at the same bid.

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CRO Experimentation

Turns a backlog of CRO ideas into an ICE-ranked, sample-sized, stop-gated test plan so traffic is never burned on under-powered or unprioritized tests.

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SEO Strategy

SEO Initiative Prioritizer

Scores CGH's competing SEO workstreams with a weighted formula and sorts them into P0-P3 tiers so sequencing is a number, not a vibe.

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SEO Strategy Selector

Matches CGH's actual situation to one of five named strategies and commits to a single ordered playbook with a realistic timeline, instead of running two plays at once.

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Title Tag CTR Test

Designs a single-lever title-tag test for CGH's Denver car accident lawyer money page with a real GSC before/after protocol that ends in a measured verdict, not a guess.

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On-Page Authoring Bank

Pulls the location page-type block and produces a build-ready heading hierarchy, meta, URL spec, image and alt-text rules, and content-length baseline for CGH's Denver motorcycle accident lawyer city page.

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Content, Brand and Analytics

CGH Injury Lawyers, Monthly Multi-Channel Performance Report

A real monthly performance report for a Denver personal injury firm, KPIs graded by channel, conversions valued for PI economics, every number ending in a so-what and a now-what.

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CGH Injury Lawyers, SB7 BrandScript and One-Liner

A full StoryBrand SB7 BrandScript for a Denver personal injury firm, with the injured accident victim cast as the hero and CGH as the guide who hands them a plan.

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CGH Injury Lawyers, Site Migration Runbook (Replatform, Protect the Money Pages)

An ordered, do-not-skip runbook to replatform cghlawfirm.com without losing rankings on the Denver practice x city money pages, with the redirect map, DNS cutover, and Search Console steps spelled out.

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CGH Injury Lawyers, UX Spec for the Homepage and a City Practice Page

A build-ready UX spec for a Denver personal injury firm, trust signals tuned for a law firm, CTA hierarchy, WCAG 2.2 thresholds, and text wireframes for the homepage and the Denver car-accident money page.

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CGH Injury Lawyers, The "Unhappy With Month-2 Results" Call

A word-for-word script for the call where CGH is frustrated that two months into the SEO engagement the phone is not ringing yet, anchored in PI economics and the real timeline of a YMYL legal campaign.

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